I was kind of glad when Leeds City Council finally admitted that Beeston residents wouldn’t get anything out of the Elland Road Park & Ride scheme which has been thrust upon them. But it turns out they are wrong. There is something very tangible in this for local residents: cheaper travel into the city centre.
If you catch one of the First Bus services along Elland Road you’ll pay a standard £2.10 into the city centre. Day tickets are available but these are still more expensive than the standard £3 ticket on offer from the Park & Ride. And up to three children can travel free from the Park & Ride when accompanied by a fare-paying adult, whereas First Bus will charge over-5’s half-fare, which explains why the lady with the two kids who gets the bus at the same time as me always hands the driver a tenner for their collective fairs.
Before local residents get in their cars and drive over the road to the Park & Ride to take advantage of the cheaper travel they should note that Metro have confirmed that customers don’t need to drive a vehicle into the Park & Ride to use the bus service. Residents may want to think of the service as “Walk & Ride” instead.
Not only are the fares cheaper at the Park & Ride, but you’ll also get to travel on a new bus and have a seat because very few people are using the Park & Ride. The photo above was taken at 10am today (a Friday) when you’d expect it to be full of commuter cars. It is early days of course, but perhaps the poor location of the site – as repeatedly pointed out to the Council, including in an expert report they themselves commissioned – is proving to be an issue.
It might also be related to the Council’s insistence on linking the Park & Ride with Leeds United – their city centre adverts say “Park and Ride and Shoot into town” with a silhouette of a stadium in the background – even though the Park & Ride is closed on match days.
The Council also made the false link between Leeds United and the Park & Ride in their consultation response to residents in which they said, “The park and ride service at the Reading Madejski Stadium allegedly attracts supporters to arrive early and go into town before the match so park and ride here [Elland Road] could also make some contribution to reducing the match day congestion.” After some discussion they admitted that their Madejski Stadium point was entirely based on a comment from “Mark a Portsmouth Fan” on this football fan website.
I asked if the Council’s research showed what it was that Reading fans were heading into to town for before the game – a pre-match pint perhaps? There are plenty of pubs near Elland Road stadium so there is no need for people to travel away from the stadium for a drink. Leeds United fans will be pleased to know that the Council jumped to their defence by misinterpreting my point and saying, “We would be stereotyping all football supporters if we were to assume that all they did was to consume alcohol.” But what to think when the forum that the very influential “Mark a Portsmouth Fan” frequents says “Pubs near the Madejski stadium are rare, so most fans have recommended Reading town centre for a pre-match drink”? All of this is of course irrelevant because (drum roll, fanfare, fireworks)… the Elland Road Park & Ride is not open on match days.